Privacy Policy

Effective Date: 9/2/2025
Waypoint Group, LLC ("Waypoint Group," "we," "our," or "us")

At Waypoint Group, we value your trust and are committed to protecting your personal information. This Privacy Policy explains in detail how we collect, use, disclose, and safeguard your personal data when you interact with us — whether through our website, our consulting services, or other communications.

This Privacy Policy is written to comply with applicable privacy laws, including the Texas Data Privacy and Security Act (TDPSA), the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), and other relevant U.S. privacy regulations.

We encourage you to read this policy carefully to understand your rights and our obligations.

1. Information We Collect

We collect personal information in the following categories:

Identifiers: Such as your name, email address, phone number, mailing address, job title, and company name.
Professional or Business Information: Such as details about your company, IT systems, business processes, or strategic initiatives you voluntarily share during consulting engagements.
Internet and Device Information: Such as IP address, browser type, operating system, device identifiers, website interactions, referral URLs, and analytics information collected through cookies and tracking technologies.
Communications Data: Such as inquiries, service requests, consultation notes, or correspondence exchanged with us.
Inferences (California only): We may create inferred information based on your activity (for example, your expressed interest in certain consulting services).
We do not intentionally collect sensitive personal information (such as Social Security numbers, precise geolocation, health or biometric data) unless specifically required and with your consent.

2. How We Collect Information

We collect personal information in three main ways:

1. Directly from you: When you contact us, request a consultation, sign up for updates, or provide business information.
2. Automatically through your use of our website: When you browse our website, we collect certain device and usage information through cookies, log files, and analytics.
3. From third-party service providers: For example, analytics platforms, website hosting providers, and communication tools that help us operate our business.

3. Purposes for Processing

We process personal data for the following purposes:

To deliver our consulting services and fulfill contractual obligations.
To respond to your inquiries, requests, or customer service needs.
To send administrative information such as updates to our terms, policies, or services.
To send newsletters, insights, or marketing communications (you may opt out at any time).
To personalize your website experience and improve site performance.
To conduct business operations, such as analytics, reporting, and service improvements.
To detect, prevent, and investigate security incidents, fraud, or unlawful activity.
To comply with applicable laws, regulations, and legal obligations.

4. Sharing and Disclosure of Information

We do not sell your personal data. We may disclose personal information only as reasonably necessary in the following cases:

Service Providers and Contractors: With trusted vendors who support our business operations (e.g., website hosting, analytics, marketing tools, IT support). These third parties are contractually obligated to protect your information and use it only for the services they provide.
Business Transactions: In the event of a merger, acquisition, reorganization, or sale of company assets, your information may be transferred as part of that transaction.
Legal and Compliance: When required to do so by law, subpoena, court order, or regulatory authority, or to protect our rights, property, or the safety of our business and clients.

We do not share personal data for cross-context behavioral advertising and do not engage in profiling for automated decision-making that produces legal or similarly significant effects.

5. Consumer Privacy Rights

We are committed to ensuring that individuals can exercise their privacy rights under applicable law.

A. Rights for Texas Residents (TDPSA)

Texas residents have the following rights:

Right to Access: Request confirmation of whether we process your personal data and obtain access to it.
Right to Correct: Request corrections to inaccurate personal data.
Right to Delete: Request deletion of personal data you have provided or we have collected.
Right to Data Portability: Request a copy of your personal data in a portable, readily usable format.
Right to Opt-Out: Opt out of targeted advertising, sale of personal data, and certain types of profiling.

B. Rights for California Residents (CCPA/CPRA)

California residents have additional rights, including:

Right to Know: Request disclosure of the categories of personal information we collect, the purposes for which we use it, the categories of third parties with whom we share it, and specific pieces of personal information collected about you.
Right to Delete: Request that we delete your personal information, subject to legal exceptions.
Right to Correct: Request that we correct inaccurate personal information.
Right to Opt-Out of Sale or Sharing: We do not sell or share personal information. If our practices change, you will have the right to opt out.
Right to Limit Use of Sensitive Information: We do not use sensitive personal information for purposes beyond those permitted by law.
Right to Non-Discrimination: You will not be discriminated against for exercising your privacy rights.

6. How to Exercise Your Rights

You may exercise your rights by contacting us at:

Email: chuck@waypoint.consulting

Verification: We may need to verify your identity before processing your request to ensure the security of your personal information.

Authorized Agents: California residents may designate an authorized agent to submit requests on their behalf.

Response Time: We will respond to verified requests within the legally required timeframes (generally within 45 days).

7. Appeals Process

Texas Residents: If we deny your request, you may appeal by emailing [insert email address] with the subject line “Privacy Appeal.” If your appeal is unsuccessful, you may contact the Texas Attorney General.
California Residents: If your request is denied, we will provide a reason for the denial. You may appeal by emailing [insert email address] with the subject line “CCPA Appeal.”

8. Cookies and Tracking Technologies

We use cookies and other tracking technologies to enhance your experience and improve our website. These may include:

Essential Cookies: Necessary for core functionality of the website.
Analytics Cookies: Help us understand how visitors use our site and improve performance.
Preference Cookies: Remember your preferences and settings.

You may manage cookie preferences through your browser settings. Please note that disabling cookies may impact your experience on our site.

9. Data Retention

We retain personal information only as long as reasonably necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce agreements.

10. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect your personal data from unauthorized access, disclosure, or misuse. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

11. Children’s Privacy

Our services are not directed toward children under the age of 13, and we do not knowingly collect personal information from them. If we become aware that we have collected personal information from a child, we will promptly delete it.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with a revised “Effective Date.” We encourage you to review this policy periodically for updates.

13. Contact Us

If you have any questions, concerns, or requests related to this Privacy Policy, you may contact us at:

Waypoint Group, LLC

Email: chuck@waypoint.consulting

Phone: 1-832-472-3324

Address:

3119 Sherwood Bend Dr
Houston, TX 77068
United States